Sometimes Growing Your Real Estate Business is Easy...

Create a data-base of everyone you know or knows of you. This foundation will do more to jump start or restart your business than other system or strategy.

Why? Because this is your Center of Influence. This is the OVER 70% crowd that can and will play a HUGE part in your real estate success.

Why? Because you’re similar. They know you, or know of you. They like you or like someone that likes you. You already have a measurable influence with them. Measurable.

Your Center of Influence is like money in the bank. Now, admittedly, if you dig out your old high school year book to get names, you are probably going to have to call these folks and remind them that they know you. It could take some time and some detective work - most of all some brainstorming - but it is well worth the time invested. I guarantee it.

One of my Coaching Students in Ohio generated a little shy of $8.5 million dollars in residential sales in less than a year attributed solely to this strategy alone. He’s 23 years old. Everybody he comes in contact with is placed on his list. Everybody.

Then he combines a number of strategies to “educate” and “remind” all of his friends and associates what he does. He contacts them every 21 days and a couple of other times on special occasions. His set this entire system up using his Virtual On-Line Office. He set each message to go out every 21 days automatically using the “marketing-campaign” function that is part of his web site system.

Think about this. No hassles. Set it up for automated follow-up. No stamps to pay for. No envelopes to buy or lick. No letterhead to print out. This is so easy it can get overlooked if you’re not thinking. Of course it helps to have the right technology tools too. Just in case you were curious. He uses http://moresolds.com which is the only C.R.M. and automated marketing system I know of that works and easy-to-use. Oh yes, and their FREE version has most of the functionality you will need to be marketing effectively. Check it out if you want to save time and money.

His income from this one system alone adds up to the tune of about a $150,000 a year – above and beyond his normal production. From one simple system that is done automatically with zero effort from you required.

There is obviously a direct relationship between the number of people who know you (or know about you) and perceive you to be a honest, capable, success oriented person, and the amount of calls you receive by those same people SEEKING YOU OUT BY NAME.

I mean, isn’t that what friends are for?!

Of course.

Be sure to go to: http://getfreesecrets.com to get one year of my Marketing Secrets sent direct to your email in-basket FREE OF CHARGE!

Rand Smith
Video Coaching, Agent Training