First, ask yourself this question: "What is my objective?" Hopefully your answer is that you want to move people to take the action you are asking them to take.
However, to get their attention we must figure out to let them know we are speaking to them. Since we do not know the names of those we wish to attract we must figure out some way to let them know that this message is for them.
If you wanted to speak to "Golfers" how would you call out to them and get their attention? That's right, you would yell out, "Attention All Golfers, this message is for you."
That is only the start, but so many miss this step completely don;t they? Of course, they are trying to speak to everyone hoping that someone will answer them. But not you. Because you are reading this information that very few ever speak about.
Okay, we know our objective, we have figured out the best way to get the attention of the group of people we are targeting with our marketing efforts.
Now that we have the attention of the very group of people we wish to speak to what should we do? Great question. How about doing this...
Let's talk to them. But let's do it in a way that will assure we not just get their attention but hold it as well. To do this we must provide the reader with a thought that is more interesting than the one he is already having when we decieded to get their attention.
You do this by making sure that we use words that surprise them. Surprise is the foundation to delight a person. Since not everything is delighful make sure you surprise them with something good. One way we can do this is with action words. Verbs.
Important Point: Please remember this important lesson here: People can take no action they have not first imagined.
So, if this is true, we must be willing to surpise, delight and paint a word picture that makes it easy for them to imagine themselves taking the action you wish them to take. That is why what you ask them to do must be easy for them. Such as going online to get a FREE list of Homes delivered direct to their email inbasket.
Another Important Note: Did you know that there is an area in your brain that decided whether or not it will allow a message to enter the are of the brain that will allow you to influence a person. Therefore we must suprise and delight this area of the brain called, Broca's.
The easiest way to gain entry to the Prospects brain is to not be predictable. This is why you must use verbs that are unexpected. Your message should carry emotional voltage within it. Invent words. DO NOT use logic, use colorful verbs to surprise, delight and love to action the reader of your carefully craftted message.
Okay, let's recap our first lesson on marketing by knowing what you are doing:
First, we decide on our objective. For example getting potential Prospects to take the action we suggest that will give us the opportunity to secure their email address and name so that we can begin to serve their needs and convert them into dollars in our pockets, better known as INCOME!
Next, we decide on our targetd audience. Let's say homebuyers. With that decidedwe must get their attention to let them know that our message is just for them. So we use a headline such as ATTENTION HOMEBUYERS IN THE LA CRESTA AREA: Get a FREE list of the TOP 5 HOME BUYS available right. No obligation. FREE service.
Great, now what? We must surprise and delight them by having a real conversation with them as if we are speaking to one person and one only. And to that one person we want to assure that she can imagine herself doing this thing we are asking her to do because the reward is enough to move her to take a simple little action that will save her time, make her money, improve her life, make it easier and more profitable than what she has been doing.
For example we might suggest that you have carefully sought out the top 5 deals currently for sale in a certain area. And that the reason you find them to be a real deal is because they are short sales and can be bought for an average of $200,000 less than they were listed for just 2 years ago. In order to get her hands on this exciting, inside information that I took the time trouble to seek out for her, all she has to do is got to this website: Murrietas5tophomebuys.com
With no obligation. FREE service. In fact I will keep on working for her to find onoly the real deals for as long as it takes to assure she gets only a real deal when she finally decides on her next home.
You may need to read this blog and re-read it several times in order to let it sink in. Because if you do and you really get it, you will begin to have a small understanding about what it means to generate enough leads that you only have to work the "A" leads from now on.
My best to you all. Share this information if you find it has value.
No comments:
Post a Comment