WHAT IS MARKETING ANYWAY?

Marketing is everything you do. I do mean everything. It's the way you comb your hair or, don't comb your hair. It is both what you say as well as what you don't say. It is the car you drive or the car you don't drive. The accent you have or don't have. The pictures hanging in your office or don't have. The words you use or don't use. It is the friends you have or friends you do not have. Marketing my friends is everything you do. 

Why?

Because everything you do is creating a perception. Whether you are intentionally creating that perception or like most, creating this perception accidently. Think about it. The only thing people have to go by until they actually do business with you is their perception of who you are and what you can do for them. And of course that perception was created by you accidently or on purpose.

If everything you do is creating a perception, is it possible for you to actually control the perception that you want them to have about you?

Yes! How you do it depends on how dedicated you are to the process and what perception are you trying to create. It really helps if the perception you want to create closely resembles who you actually are. Otherwise, it will be a much harder task than you may be willing to endure.

First, take a survey of 10-100 potential clients for your business. Ask them these questions

1. What is the most important trait you would expect in a real estate agent or you wouldn't consider hiring them.

2. What would you imagine a successful real estate agent would look like?

3. What kind of car would you envision them driving?

4. What about experience, important? How much experience?

5. What is the one thing you look for in a real estate agent that makes you think they are successful enough to be able to help you with your real estate needs and wants?

The answers to these very questions will tell you everything you need to know in order to serve their needs. People will always tell you everything you need to know in order to serve their needs if you ask the right questions.

Okay, now it's up to you. Remember; whether you do these things intentionally or unintentionally a perception of you is being formed in the minds of all of your potential clients.